This analysis can be done either mathematically or graphically. Revenue and expense figures are drawn from the three-year income projection. Note : The following (G-J) are Actual Performance (Historical) Statements. They reflect the activity of your business in the past. If your business is new and has not yet begun operations: the financial section will end here and you will add a personal Financial History. If yours is an established business: you will include the following actual performance statements. Profit loss Statement (Income Statement) Shows hippie your business financial activity over a period of time (monthly, annually). It is a moving picture showing what has happened in your business and is an excellent tool for assessing your business. Your ledger is closed and balanced and the revenue and expense totals transferred to this statement.
It is of prime interest to the writing lender and shows how you intend to repay your loan. Cash flow statements show both how much and when cash must flow in and out of your business. Three-year Income Projection a pro forma Income p l (Income) Statement showing projections for your company for the next three years. Use the revenue and expense totals from the Pro forma cash Flow Statement for the 1st year's figures and project for the next two years according to expected economic and industry trends. Projected Balance Sheet Projection of Assets, liabilities, and Net Worth of your company at end of next fiscal year. Break-even Analysis The break-even point is the point at which a company's expenses exactly match the sales or service volume. It can be expressed in: (1) Total dollars or revenue exactly offset by total expenses -or- (2) Total units of production (cost of which exactly equals the income derived by their sales).
Financial documents are the records used to show past, current, and projected finances. The following are the major documents you will want to include in your Business Plan. The work is much easier if they are done in the order presented because they build on each other, utilizing information from the ones previously developed. Summary of Financial needs (needed only if you are seeking financing) This is an outline giving the following information: Why you are applying for financing How Much capital you need loan Fund Dispersal Statement (needed only if you are seeking financing) you should: Tell How. Back Up your statement with supporting data. Pro forma cash Flow Statement (Budget) This document projects what your Business Plan means in terms of dollars. It shows cash inflow and outflow over a period of time and is used for internal planning.
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Legal: Who will you retain for an attorney? (Keep 'murphy's Law' in resume mind.) Insurance What kinds of insurance will you carry? (Property liability, life health) What will it cost and who will you use for a carrier? Security Address security in terms of inventory control and theft of information (online and off). Part II: The marketing Plan What is a marketing plan?
The marketing Plan defines all of the components of your marketing strategy. You will address the details of your market analysis, sales, advertising, and public relations campaigns. The Plan should also integrate traditional (offline) programs with new media (online) strategies. Overview and goals of your Marketing Strategy market Analysis Target Market bureau (identify with demographics, psychographics, and niche market specifics) Competition (describe major competitors assessing their strengths and weaknesses. Market Trends (identify industry trends and customer trends) Market Research (describe methods of research, database analysis, and results summary) Marketing Strategy general Description (budget allocations on- and off-line with expected rois) Method of Sales and Distribution (stores, offices, kiosks, catalogs, d/mail, website) Packaging (quality considerations. This section of the business plan is the quantitative interpretation of everything you stated in the organizational and marketing plans. Do not do this part of your plan until you have finished those two sections.
Project costs associated with the location. Include legal agreements, utilities forecasts, etc. Note: If location is important to marketing, cover in Part ii - the marketing Plan. Legal Structure describe your legal structure and why it is advantageous for your company. List owners and/or corporate officers describing strengths (include resumes).
Management List the people who are (or will be) running the business. Describe their responsibilities and abilities. (Include resumes in Supporting Documents) Personnel How many employees will you have in what positions? What are the necessary qualifications? How many hours will they work and at what wage? Project future needs for adding employees. Accounting legal Accounting: What system will you set up for daily accounting? Who will you use for a tax accountant? Who will be responsible for periodic financial statement analysis?
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Tell briefly about your manufacturing process. Include information on suppliers and availability of materials. If you are a retailer and/or an e-tailer: Describe the products you sell. Include information about your sources and handling of inventory and fulfillment. If you provide a service: Describe your services List future products or services you plan to provide. Administrative plan, intellectual Property, address Copyrights, Trademarks, and Patents. Back up in the Supporting Documents with registrations, photos, diagrams, etc. Location, describe your projected or current location.
Note : Write the executive summary after you have completed your business plan. It is a summary. Part I: The Organizational Plan, what is included? This section should include a "summary description of your business" statement followed by information on the "administrative" end of your company. Summary description of the business, in a paragraph or two give a broad overview of the nature of your business, telling when and why the company was formed. Then complete the summary by briefly addressing: mission (projecting short- and long-term goals) business model (describe your company's model and why it is unique to your industry) strategy (give an overview of the strategy, focusing on short- and long-term objectives) strategic relationships (tell about any. Swot book analysis (strengths, weaknesses, opportunities, and threats that your company will face, both internal and external). Products or Services, if you are the manufacturer and/or wholesale distributor of a product: Describe your products.
(introductory overview - who, what, where it is and why it is unique). Market Opportunity (opportunities your company is positioned to take advantage of). Capital Requirements, Breakdown of Uses of Funds, repayment of loan or Benefits to Investors. (include only if you are seeking funding). Mission Statement, management (who they are and strengths each one brings to the company). Competitors (direct and indirect list their strengths and weaknesses. Your Company's Competitive advantages, financial Projections (summary of Income Statement Projections for next 3 years).
If you do business internationally, a business plan provides a standard means of evaluating your products' business potential in a foreign marketplace. Business Plan Outline, the following pages provide a suggested outline of the material to be included in your business plan. Your final plan may vary according to your specific needs or individual requirements of your lender or investor. Cover Sheet (Serves as the title page thank of your business plan). Name, address, and phone number of the company. Name, title, address, phone number of owners/corporate officers. Month and year your plan was prepared. Copy number of the plan. Table of Contents (Quick reference to major topics covered in your plan).
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Business Planning, what are the benefits? Every wholesale, retail, and/or service business can benefit from the preparation of a carefully written business plan. There are two main purposes reviews for writing that plan. There is an additional benefit if you do business internationally. Your business plan will serve as your guide during the lifetime of your operation. It is the blueprint of your business and will provide you with the tools to analyze your operation and implement changes that will increase your sales and, ultimately, your profitability. A business plan is a requirement if you are planning to seek financing. It will provide potential lenders or investors with detailed information on all aspects of your company's past and current operations and provide future projections.